There's More to Market

Updated: Jan 2, 2020

From August 2nd through 8th, communities across the country will celebrate their local farmers markets during National Farmers Market Week. The impact of these farmer-to-consumer transactions is greater than it appears on the surface. Now more than ever, farmers markets serve as anchors across American communities, positively influencing community health and wealth. Markets result in more viable regional economies and local farm businesses, increased access to fresh, nutritious food, and stronger social networks that help keep communities healthy. By the end of 2014, there were more than 8,200 farmers markets in the U.S—that is 50% more than just five years ago. As these markets become more established, they offer more services and benefits to their communities.1 The following pages highlight some recent studies, data, and observations on the impact of America’s markets. The Farmers Market Coalition hopes you will help us celebrate National Farmers Market Week by visiting your local market and spreading the word that markets are growing in impact!

“What we’re seeing is the evolution of the local and regional food movement beyond weekend shopping into something more substantial and sustainable.”

Deputy Secretary of Agriculture Krysta Harden

“If it weren’t for the rise of farmers markets, a lot of these small farms would simply not exist.”

Rebecca Landis, Market Director, Corvallis-Albany Farmers Markets.

“We were working hard to protect the region’s farmland but realized that without a new generation of farmers and stronger local food systems, there would be no one to work the land, protected or not.”

Noelle Ferdon, Director of Local Food Systems, Northern California Regional Land Trust

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